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NBCC instructor recognized for mentoring efforts
I was thrilled to have been nominated and validated with the applied research and experiential learning we are doing in the classroom....
Michelle Robichaud
Jun 18, 20201 min read


My Research Philosophy
In the past 5 years, 70 marketers have graduated from NBCC Saint John with a Business Administration 2‐year Marketing Diploma. These...
Michelle Robichaud
Feb 5, 20202 min read


Interpretation of Permission Marketing
We read Seth Godin's post about Permission Marketing as part of our studies on Creating Long Term Relationships with clients. I asked the...
Michelle Robichaud
Sep 27, 20191 min read


What's for lunch?
On November 20, 2018, Business Administration first year students in the Junior A class worked with Kris Trotter and I to organize an...
Michelle Robichaud
Dec 7, 20181 min read
NBCC Promo video created by students
NBCC Marketing students at the Saint John Campus were tasked with creating a video to promote one of our programs. Dylan Savoie, Tyson...
Michelle Robichaud
Nov 2, 20181 min read


Student in-house IMC projects
This year in the Integrated Marketing Communications course, I wanted students to give a little back to the school, get involved in...
Michelle Robichaud
Apr 30, 20182 min read


Taking on T.O. v 2.0
Students from the marketing and investment programs visited Toronto on June 15-18, 2017. The end-of-year graduation celebration trip...
Michelle Robichaud
Jun 20, 20172 min read


Break the Barricade
As part of the Marketing Management course, students have to develop an original idea for a consumer facing business and then create a...
Michelle Robichaud
Apr 14, 20171 min read


Vanier Challenge
For the last several years, 3 students have been chosen to represent NBCC Saint John at the BDC Vanier Case Competition in February in...
Michelle Robichaud
Feb 13, 20171 min read


Marketers with Moxie, in the news!
Huddle, a niche online journalism site that reports on NB technology and business, recently featured a story about Applied Research &...
Michelle Robichaud
Jun 16, 20161 min read


Making an impression on "The 6" (aka Toronto)
Our own NBCC Business Administration Marketing and Investment classes took on The Six over the long weekend in May 2016. These soon-to-be...
Michelle Robichaud
May 31, 20161 min read
Longshore Fisheries - Using Applied Research to solve real-world problems
In December 2015, we were approached by NBCC's Applied Research and Innovation about Longshore Fisheries exploring new value-added...
Michelle Robichaud
Apr 16, 20161 min read
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