Longshore Fisheries - Using Applied Research to solve real-world problems

In December 2015, we were approached by NBCC's Applied Research and Innovation about Longshore Fisheries exploring new value-added fisheries products and marketing. Building upon the ideas developed by the NBCC St. Andrew's culinary program, the Business Administration: Marketing program students at NBCC Saint John were brought on-board. After conducting market and client research, the students developed marketing campaigns that would set Longshore Fisheries apart from the competition and increase their market share. In April, the students saw what life is like for a marketing professional when they pitched their campaigns to Krysta Hanley for her consideration. Check out the Video created by NBCC Applied Research and Innovation.