Student in-house IMC projects

This year in the Integrated Marketing Communications course, I wanted students to give a little back to the school, get involved in something they felt a connection to and see how a small project could have a big impact. Four groups tackled issues and causes around campus during a one-week blitz campaign to strategize, implement, measure and evaluate their success. Here is a brief summary of the four projects.

WE BELIEVE RAFIKI BRACELET SALES

This integrated marketing campaign on campus had the objective of bringing awareness to the Me to We organization and sell 100 Rafiki bracelets in support of a WE event called We Believe taking place in Saint John in May. Not only did they sell all 100 bracelets, they learned about the impact of personal sales, direct email marketing and how you can underestimate the most powerful customers.

WHAT'S UP NBCC-SJ?

Another group chose to work with the library commons to engage with students through a brainteaser contest. Many students are unaware of the great services (besides books) that the library offers. Beginning their campaign with some guerrilla marketing (politely vandalizing the school) to build interest, they extended the campaign to social with the WhatsUpNBCCSJ Facebook Page. This page gained great following and helped students see how powerful Facebook Insights can be.

#NBCCCARES

A group of caring ladies took the results of some impactful research done in the Market Research course to bring awareness of the services that our on-campus counsellors provide. Throughout the school, positive punny out-of-home messages were used to highlight services and point the way to our wonderful Student Services offices. Caring messages were left for students to remind them that the world is a better place with you in it. Partnerships like TACO-bout it TUESDAY with the Cafeteria added to the success of this campaign.

#GETBUFFWITHBARRY

Finally, a group realized that students don't know about the great on-campus fitness facilities and services offered, so they initiated an Instagram and print campaign. Using broke students as their target with a comparative campaign, creative posts and posters were developed. Realizing the impact of numbers was important, so much so, that innovative poster-viewership tracking methods were used, it involved noting how many people filled their water bottles during the campaign!

Safe to say we have some true marketers heading out into the real world soon. Watch out, the Marketing Minions are soon going to be taking over!